{"product_id":"imperfect-copy-how-to-live-paperback-copy","title":"IMPERFECT COPY Your Music and People Paperback","description":"\u003cp data-end=\"277\" data-start=\"187\"\u003e\u003cstrong\u003eA limited number of imperfect copies of \u003cem\u003eYour Music and People\u003c\/em\u003e are now available at a reduced price. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"445\" data-start=\"279\"\u003e\u003cstrong\u003eThese books may have minor cosmetic flaws, small dents, scuffs, slightly bumped corners, or light wear, but the interior text is fully readable. \u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"445\" data-start=\"279\"\u003e\u003cstrong\u003e-----\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEvery creator has the same problems with marketing.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do you \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ecall attention\u003c\/span\u003e\u003cspan\u003e to your work?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do you get your creations into people's \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eminds and hearts\u003c\/span\u003e\u003cspan\u003e?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do you get fans to \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003etell their friends\u003c\/span\u003e\u003cspan\u003e?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do you \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003echarge money\u003c\/span\u003e\u003cspan\u003e for your labor of love?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow do you get the \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003emedia\u003c\/span\u003e\u003cspan\u003e to \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ehelp\u003c\/span\u003e\u003cspan\u003e?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDerek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eYour Music and People\u003c\/em\u003e shares a successful philosophy of \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003egetting your work to the world by being creative, considerate, resourceful, and connected\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's not just for musicians.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThough it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExample points include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBusiness is \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ejust as creative\u003c\/span\u003e\u003cspan\u003e as music.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMarketing is an \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eextension of your art.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMarketing means \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ebeing considerate.\u003c\/span\u003e\u003cspan\u003e Focus on others.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBeing weird is considerate.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePeople skills are counterintuitive. To be helped, be helpful.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePersistence is polite.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCall the destination and ask for directions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGet specific about what you want.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBe extreme and sharply defined. \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eProudly exclude most people.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eMoney is just a neutral representation of value.\u003c\/span\u003e\u003cspan\u003e Be valuable to others - not just yourself. People like to pay.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eNobody knows the future, so \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003efocus on what doesn't change.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Otterpine Books","offers":[{"title":"Default Title","offer_id":51243663720746,"sku":"YMAP_PB_SECONDS","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7159\/5562\/files\/YMAP_PB_68d8bef7-17f0-443c-833a-dd03fe757a14.png?v=1773427516","url":"https:\/\/shop.otterpine.com\/products\/imperfect-copy-how-to-live-paperback-copy","provider":"Otterpine Books","version":"1.0","type":"link"}