{"product_id":"imperfect-copy-story-business-hardcover","title":"IMPERFECT COPY Story Business Hardcover","description":"\u003cp data-start=\"187\" data-end=\"277\"\u003e\u003cstrong\u003eA limited number of imperfect copies of \u003cem\u003eStory Business \u003c\/em\u003eare now available at a reduced price. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"445\"\u003e\u003cstrong\u003eThese books may have minor cosmetic flaws, small dents, scuffs, slightly bumped corners, or light wear, but the interior text is fully readable. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"445\"\u003e\u003cstrong\u003e----\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStories move people—and people move business.\u003c\/p\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eStory Business\u003c\/em\u003e, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world corporations, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas.\u003c\/p\u003e\n\u003cp\u003eFrom shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn’t just a marketing tool or a way to dress up facts—it’s a force that transforms ideas into catalysts that people can see, feel, and rally behind.\u003c\/p\u003e\n\u003cp\u003eIf you’ve ever tried to spark change or rally a team—only to be met with blank stares—this book is for you. It’s about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story.\u003c\/p\u003e","brand":"Otterpine Books","offers":[{"title":"Default Title","offer_id":51265417511210,"sku":"SB_HC_SECONDS","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/7159\/5562\/files\/SECONDSTEMPLATEOP_6.png?v=1773853008","url":"https:\/\/shop.otterpine.com\/products\/imperfect-copy-story-business-hardcover","provider":"Otterpine Books","version":"1.0","type":"link"}