Story Business by Gavin McMahon

Stories move people—and people move business.

In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world corporations, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas.

From shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn’t just a marketing tool or a way to dress up facts—it’s a force that transforms ideas into catalysts that people can see, feel, and rally behind.

If you’ve ever tried to spark change or rally a team—only to be met with blank stares—this book is for you. It’s about breaking through using the same skill humans have relied on for tens of thousands of years: telling a better story.